A quick-turn seasonal project with the Single Parents Association of Newfoundland and Labrador (SPANL), designed to promote the annual event to raise much needed funds for deserving charities by encouraging individuals to pay to request any song they wish.

The challenge was to design an identity that would retain the values of SPANL while also complimenting the lead sponsor and host, Hot99.1's existing branding. The typographic treatment and visuals communicate the playful, and unpredictable nature of the event. The deliverables included materials across digital and print formats including digital billboards, social media materials and sponsorship packages.